Outerwear Launch

In 2019, I played a key role in the launch of NorthEnd's innovative outerwear collection, which introduced cutting-edge apparel technology to the promotional products industry. My work spanned across multiple creative and technical areas, beginning with the concept, storyboard, and art direction of a high-impact video shoot. I collaborated closely with an outside agency to bring the vision to life.

Additionally, I designed and developed a fully integrated marketing campaign, including a custom landing page, email templates, display banners, and social media posts. As the sole designer and web developer, I ensured a seamless brand experience across all digital touchpoints, driving engagement and excitement for the new product line.