Brand Relaunch

When the UltraClub brand was acquired by alphabroder, it underwent a comprehensive rebrand, shifting focus to a classic coastal lifestyle and offering a unique take on corporate casual. The new brand standards and photography were developed by Todd Loessy and I was entrusted with launching the digital campaign and art directing a promotional video to bring the refreshed identity to life.

As the sole designer and web developer on the project, I crafted and executed the full digital experience, including the design and development of a custom landing page, email templates, display banners, and social media content. My goal was to seamlessly translate the new brand vision into compelling, engaging visuals that resonated with the target audience and elevated the brand’s online presence.