Fashion Feed was a longstanding seasonal campaign that began before I led the creative team, with an established campaign identity. The goal of this initiative was to position alphabroder as the industry leader in fashion-forward apparel and promotional products. When customers thought "trendy" and "fashion," we wanted them to think of alphabroder.

Heading into the Summer of 2023, I led the creative direction for the season’s campaign, researching upcoming trends and presenting themes to the larger marketing team. With a net-zero budget, the creative team and I had our work cut out for us. By leveraging existing product photography, free stock photos, and video clips, we launched a successful seasonal campaign that included landing pages, emails, videos, social media promotions, and promotional sales flyers. The campaign generated buzz within the industry and among our sales team, ultimately leading to higher sales in the fashion category that quarter.