Brands Magalog

The BRANDS Magalog was a quarterly trade publication created by Bodek & Rhodes, primarily aimed at screen printers and embroiderers, while also serving as a valuable resource for their customers. In this issue, we focused on the theme of Fashion—exploring what’s considered fashionable in the industry, how to elevate product styling, and identifying current trends. Beyond simply promoting products, this issue was designed to inspire customers on new, creative ways to wear and sell apparel.

As the lead Art Director and Designer, I was responsible for everything from concept to completion—developing the initial photoshoot concepts, brainstorming article ideas, and designing the layout. I led a team of designers, photographers, and copywriters, ensuring a cohesive and engaging final product. My involvement extended to all aspects of production, from selecting the paper stock to attending press runs, ensuring every detail was aligned with the brand’s vision.