UltraClub

As the lead Art Director for UltraClub’s year-long campaign, I played a pivotal role in shaping the brand’s visual identity, from concept through to execution. I designed and art directed the catalog layout and photography, as well as the creation of all supporting media. Leading a cross-functional team of designers, photographers, and copywriters, we worked together to ensure the success of the campaign across multiple platforms.

Building on the success of the Spring/Summer campaign, the Fall/Winter iteration gave us the opportunity to get more creative and innovative. With additional time and resources, we were able to expand the seasonal concept, delivering a deeper brand experience, driving brand visibility.