Belly Burgers

Founded by former Food Network star Thomas Pizzica, BCT Belly Burgers began as a food truck and catering service in San Francisco, quickly gaining popularity and leading to the opening of their first brick-and-mortar location in the summer of 2014.

As the Creative Director, I led a team to refine and expand on the existing brand identity, ensuring it was polished and ready for the restaurant’s grand opening. This involved creating a wide range of assets, including in-house menu boards, table tents, press kits, catering menus, headshots, and promotional photography. Our goal was to craft a cohesive and memorable brand experience that resonated with both new customers and long-time fans of the food truck.