Pet Project
When curiosity about AI-generated art collided with research for a new print-on-demand venture at alphabroder, Ruffalo’s Buffalos was born.
As I was diving into courses on Firefly, DALL·E, and MidJourney, my daughter’s 6th birthday was rapidly approaching. She had requested a guinea pig-themed party — her latest obsession — complete with guinea pig invitations. What better project to put my new skills to the test?
Within hours, I’d crafted a series of adorable guinea pig party images, expanding into seasonal themes. The momentum quickly led me to pivot into print-on-demand, setting up accounts with multiple POD platforms, launching an Etsy shop, creating an Instagram page, and seamlessly integrating everything together.
Creative Direction
Art Direction
Designer
Just for fun









While sales were never the primary goal, I’m proud to say I’ve sold one Christmas ornament—with no marketing whatsoever.






